Suchergebnisse

Ryu presents essential concepts and frameworks on business and management in the media and entertainment industry in a digestible manner. Readers are supplemented with focused and relevant insights into critical topics with vivid examples from real world case studies.

Intro -- TITLE PAGE -- COPYRIGHT PAGE -- BRIEF CONTENTS -- DETAILED CONTENTS -- PREFACE -- ACKNOWLEDGMENTS -- ABOUT THE EDITORS -- ABOUT THE CONTRIBUTORS -- CHAPTER 1 - INTRODUCTION -- CHAPTER 2 - DIGITAL TRANSFORMATION OF TRADITIONAL CULTURAL AND CREATIVE INDUSTRY -- CHAPTER 3 - DIGITAL TRANSFORMATION OF SPATIAL EXPERIENCE IN THE CULTURAL AND CREATIVE INDUSTRY : FROM ENTERTAINMENT TO CO-CREATION -- CHAPTER 4 - NEW DIGITAL CREATIVE INDUSTRY : EMERGING DIGITAL CONSUMPTION EXPERIENCES IN THE CULTURAL AND CREATIVE SECTORS -- CHAPTER 5 - UNLOCKING NEW VALUE WITH EMERGING TECHNOLOGIES IN THE CULTURAL AND CREATIVE INDUSTRY : THE ROLE OF BLOCKCHAIN TECHNOLOGY -- CHAPTER 6 - DIGITAL CREATIVE ENTREPRENEURSHIP -- CHAPTER 7 - COPYRIGHT AND INTELLECTUAL PROPERTY MANAGEMENT IN THE DIGITAL CULTURAL AND CREATIVE INDUSTRY -- CHAPTER 8 - GLOBALIZATION AND GLOCALIZATION OF THE CULTURAL AND CREATIVE INDUSTRY IN THE DIGITAL ERA -- CHAPTER 9 - CASE STUDIES -- CHAPTER 10 - PUTTING IDEAS INTO PRACTICE -- BIBLIOGRAPHY -- INDEX.

Based on a theoretical perspective of the optimum stimulation level (OSL), we investigate how the cross-media usage (multi-device and multi-app usage) of individual users influences their exploration of new music in a music-streaming platform. We also examine whether gender moderates the link between cross-media usage and new music exploration behavior. We analyze survey responses from 1116 college students in China, and our findings show a significant and positive effect of multi-device usage on new music exploration. By contrast, multi-app usage does not have any statistically significant effect. The results also indicate that being a woman positively moderates the relationship between multi-app usage and new music exploration behavior. Our study contributes to the understanding of exploratory user behavior in a new media context by linking the OSL theory to digital music consumption.